Can commercial media be ethical Be sure to draw on each of the module Essay

Can commercial media be honourable Be sure to draw on each of the module topics to in answering the question and give artefacts fro - Essay ExampleIt will also contain ads from various brands that were banned for breaking the ethical barriers. commercial-grade Media Most of the content of media is staged, where the TV channels show that the Pope is blessing innumerable people, what is important in showing this on air is the millions of people who ar viewing this at home not the ones defend at the scene where the Pope is offering his blessings. Similarly, the political discussions shown that are witnessed on the TV require laudation by the political authorities before these are presented to the viewers. Nevertheless, it can be said that such media programs are few, however, the point persists that such manipulated media is existent. Although, such live Media events may be few in number moreover with the passage of time they are increasing in quantity (Rosengren, 1994). Thus, it can be implied that the human head teacher is tumescently conditioned by the media available on the internet, programs on TV, and articles available online and in the magazines. Many individuals call up it to be received and let it influence their mind sets. This perspective to look at the authenticity of media makes the consumer light-green to the gimmicks presented in the content of media available on TV, in News Papers, and magazines (Hiebert, 2001 Berman, Abraham, Battino, Shipnuck, & Neus, 2004). Journalism is another way to force the reaping in the market. The image of the advert entirely relies upon the sort of publicity it receives. Usually, this type of advertising is employ for the events and media programs creating a hype for the program in order to increase the TRPs of the show. Publicity of a product can make and break the image of the product for whatever the consumer reads and sees on TV thinks it to be authentic to its core. Thus, a bad publicity can ruin the image of the product altogether (Kwanash-Aidoo, 2005 Baerns, 2003 Mickey, 1997). Therefore, it can be analyzed that commercial media has the power to shape the mind sets of individuals to the extent where they can believe in certain(a) things and abandon beliefs as well. The commercial media have evolved over the last decade. With the emergence of new technology the ideas of dialogue has been shaped in to varied ways that gauge the attention of the audience and the media providers. This has diverted the attention of the media developers to the new innovated ways of communication to tools such as the internet and mobile media. Many advertising agencies have invested large sums of money in ambient media. UK industry forecasts that the ambient media are so effective that its growing rapidly, in the near future the cost for ambient media will be in millions of pounds moreover the literature suggests that the handed-down media such as TV, posters, Cinema, and radio is substantially being replaced with the non-traditional out-of-home media which is collectively referred to as the ambient media (Hiebert, 2001 Shankar & Horton, 1999). It is essential to soaring light that due to non-availability of business models in media many of the factors in advertising remain unattended and hap-hazard. For these reasons media tries to make out a story in order to sell well. This lack of media business models only make the media steering upon